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The site cinemagiftcards.co.uk states the following, "Cinema gift cards and theatre vouchers." I observed that the website stated " Theatre, Music and more! Theatre Breaks Hotel Stay." They also stated " Give the perfect gift with cinema gift vouchers, theatre gift vouchers, gifts for tickets or cinema gift cards today! We love to go to the cinema or theatre, and so what better gift than to buy a cinema gift card, a cinema gift voucher or a theatre voucher for someone? See our pages and ideas and have a great time!." The meta header had cinema gift cards as the first keyword. This keyword was followed by cinema gift vouchers, theatre tokens, and cineworld gift card which isn't as urgent as cinema gift cards. The other words the site used was cineworld gift vouchers. vue gift cards is also included but could not be seen by search engines.